Technical Abstract: The effect of growing transplants under photoselective netting on subsequent field performance of strawberry plants was tested. In August, 'Strawberry Festival' strawberry plug plants were grown under red or blue ChromatiNet and without shade netting (control) in a glasshouse. Fall flowering response was determined in an annual plasticulture system in the field. The control plants began flowering in late September, and by late November, more than 90 percent of unshaded plants bloomed. These plants produced fruit from October to early January. Flowering in plants that were grown under red- or blue-colored shade netting did not occur until early January. The results of this study suggested photoselective shade netting over strawberry plug plants in August provides an opportunity for manipulating the flowering time in short-day strawberries. Delayed flowering is a desired physiological response, because it can potentially eliminate the need for detaching flowers manually in strawberry nursery fields and is useful for targeting fruit harvest in February or the Valentine's Day.