Technical Abstract: The current status of trade in horticultural products irradiated for phytosanitary purposes is examined, including trends, strengths and weaknesses. A strategy is proposed to take advantage of the best future opportunities for increasing trade in irradiated horticultural products. This will be done by identifying best possibilities for expanding both the number and volume of commodities for irradiation, and then applying appropriate business criteria in a general analysis of the commodities, commercial scenarios, and geographic regions where the greatest potential exists for expansion. The results show that fresh fruits such as mango, papaya, citrus, grapes, and vegetables such as tomatoes, onions, asparagus, garlic, and peppers from Asia and the Americas show the greatest potential. Substantial opportunities for additional growth exist, especially as regulatory conditions become more favorable.