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ARS Home » Research » Publications at this Location » Publication #170996
Title: HOW TO RECOGNIZE POTENTIAL NICHE MARKETS, DEVELOP PRODUCTS, AND MARKET THEN SUCCESSFULLY

Author
item Clapham, William
item CANCELARICH, JOHN - REGENTS ASSOCIATES

Submitted to: Meeting Proceedings
Publication Type: Proceedings
Publication Acceptance Date: 9/1/2004
Publication Date: N/A
Citation: N/A

Interpretive Summary:

Technical Abstract: This paper provides an overview of marketing and how its components are integrally important to your strategic and tactical plans. Information will be given that will show you how to recognize niche markets and provide strategies to develop products that meet customer needs. The presentation will demonstrate the impact of the digital revolution on our lifestyle and our shopping behavior. The lecture will stress the importance of relationships among the suppliers, the retailers and the customers. Those that attend this session will gain useful knowledge and insight that could be extremely beneficial for developing successful products.