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ARS Home » Southeast Area » Stuttgart, Arkansas » Dale Bumpers National Rice Research Center » Research » Publications at this Location » Publication #297719
Title: Diversity of global rice markets and the science required for consumer-targeted rice breeding

Author
item CALINGACION, MARIAFE - International Rice Research Institute
item LABORTE, ALICE - International Rice Research Institute
item NELSON, ANDREW - International Rice Research Institute
item RESURRECCION, ADORACION - International Rice Research Institute
item MUMM, ROLAND - Plant Research International - Netherlands
item CONCEPCION, JEANAFLOR - International Rice Research Institute
item DAYGON, VENEA - International Rice Research Institute
item REINKE, RUSSELL - International Rice Research Institute
item DIPTI, SHARIFA - Bangladesh Rice Research Institute
item BASSINELLO, PRISCILA - Embrapa
item MANFUL, JOHN - Africa Rice Center (AFRICARICE)
item SOPHANY, SAKHAN - Cambodian Agricultural Research And Development Institute (CARDI)
item LARA, KARLA - National Agricultural Research Institute(INIA)
item BAO, JINSONG - Zhejiang University
item XIE, LIHONG - China National Rice Research Institute
item LOAIZA, KATERINE - Laboratorio De Calidad Flar-Ciat
item EL-HISSEWY, AHMAD - Agricultural Research Center Of Egypt
item GAYIN, JOSEPH - Food Research Institute - Ghana
item SHARMA, NEERJA - Punjab Agricultural University
item RAJESWARI, SIVAKAMI - Tamil Nadu Agricultural University
item MANONMANI, SWAMINATHAN - Tamil Nadu Agricultural University
item RANI, N. SHOBHA - Rajendra Institute
item KOTA, SUNEETHA - Rajendra Institute
item INDRASARI, SITI - Indonesian Center For Rice Research (ICRR)
item HABIBI, FATEMEH - Rice Research Institute Of Iran
item HOSSEINI, MARYAM - Rice Research Institute Of Iran
item SUZUKI, KEITARO - National Agricultural Research Organization - Japan (NARO)
item UMEMOTO, TAKAYUKI - National Agricultural Research Organization - Japan (NARO)
item BOUALAPHANH, CHANTHKONE - National Agriculture And Forestry Research Institute (NAFRI)
item LEE, HUEIHONG - Universiti Putra Malaysia
item HUNG, YIU - Universiti Putra Malaysia
item RAMLI, ASFALIZA - Pusat Penyelidikan Padi Dan Tanaman Industri
item AUNG, PA PA - Ministry Of Agriculture & Irrigation
item AHMAD, RAUF - National Agricultural Research Center - Pakistan
item WATTOO, JAVED - National Institute Of Biotechnology And Genetic Engineering (NIBGE)
item BANDONILL, EVELYN - Philippine Rice Research Institute
item ROMERO, MARISSA - Philippine Rice Research Institute
item BRITES, CARLA - Instituto Nacional De Investigação Agrária E Veterinária
item HAFEEL, ROSHNI - Department Of Agriculture Government Of Sri Lanka
item LUR, HUU-SHENG - National Taiwan University
item CHEAUPUN, KUNYA - Bureau Of Rice Research And Development
item JONGDEE, SUPANEE - Khon Kaen University
item BLANCO, PEDRO - National Agricultural Research Institute(INIA)
item Bryant, Rolfe
item LANG, NGUYEN - Cuu Long Delta Rice Research Institute
item HALL, ROBERT - Plant Research International - Netherlands
item FITZGERALD, MELISSA - University Of Queensland

Submitted to: PLOS ONE
Publication Type: Peer Reviewed Journal
Publication Acceptance Date: 11/22/2013
Publication Date: 1/14/2014
Citation: Calingacion, M., Laborte, A., Nelson, A., Resurreccion, A., Concepcion, J.C., Daygon, V.D., Reinke, R., Dipti, S., Bassinello, P.Z., Manful, J., Sophany, S., Lara, K.C., Bao, J., Xie, L., Loaiza, K., El-Hissewy, A., Gayin, J., Sharma, N., Rajeswari, S., Manonmani, S., Rani, N., Kota, S., Indrasari, S.D., Habibi, F., Hosseini, M., Suzuki, K., Umemoto, T., Boualaphanh, C., Lee, H., Hung, Y.P., Ramli, A., Aung, P., Ahmad, R., Wattoo, J.I., Bandonill, E., Romero, M., Brites, C.M., Hafeel, R., Lur, H., Cheaupun, K., Jongdee, S., Blanco, P., Bryant, R.J., Lang, N.T., Hall, R.D., Fitzgerald, M. (2014) Diversity of Global Rice Markets and the Science Required for Consumer-Targeted Rice Breeding. PLoS ONE (9.1):e85106. pp 1-13. doi:10.1371/journal.pone.0085106

Interpretive Summary: Rice is not a “one size fits all” crop. Global demand for high quality rice is ever-increasing and there is a desire to better understand the importance different traits play in making up the quality traits of rice grain. However, regional preferences drive the market and, therefore, play a major role in breeding and crop improvement strategy. At least eighteen quality trait combinations were identified using physical as well as the biochemical characteristics that defined high quality rice, thus showing the complexity of consumer preference around the world. Nevertheless, several group characteristics that defined certain varieties; e.g. long, slender aromatic grains with low amylose and gelatinization temperature, and grains with intermediate amylose and gelatinization temperature, that are non-aromatic; were readily identified by consumers worldwide as being unique. Only with additional tools and research to assess grain quality characteristics will we be able to define specific quality attributes that will be broadly acceptable in the global market.

Technical Abstract: With the ever-increasing global demand for high quality rice in both local production regions and with Western consumers, we have a strong desire to understand better the importance of different quality traits that make up the rice grain and obtain a full picture of rice quality demographics. Rice is by no means a ‘one size fits all’ crop. Regional preferences are not only striking, they drive the market and hence are of major economic importance in any rice improvement strategy. In this analysis we have engaged local experts across the world to perform a full assessment of all the major rice quality characteristics and to determine how these are combined in the most preferred varieties for each of their regions. Physical as well as biochemical characteristics were determined and this resulted in the identification of no less than 18 quality trait combinations. This complexity reveals the extent of consumer preference specificity. Nevertheless, further assessment of these combinations at the variety level reveals that several groups of traits define varieties which consumers can readily identify as being different. This emphasizes the shortcomings in the current tools we have available to assess rice quality and raises the issue of how we might correct for this in the future. Only with additional tools and research will we be able to define directed strategies for rice breeding which are able to combine important agronomic features with the demands of local consumers for specific quality attributes and hence, design new, improved crop varieties which will be awarded success in the global market.