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ARS Home » Southeast Area » Athens, Georgia » U.S. National Poultry Research Center » Egg and Poultry Production Safety Research Unit » Research » Publications at this Location » Publication #353560
Research Project: Evaluation of Management of Laying Hens and Housing Systems to Control Salmonella and Other Pathogenic Infections, Egg Contamination, and Product Quality

Location: Egg and Poultry Production Safety Research Unit

Title: Dispelling myths about eggs.

Author
item Jones, Deana

Submitted to: National Egg Quality School Proceedings
Publication Type: Proceedings
Publication Acceptance Date: 5/1/2016
Publication Date: 5/16/2016
Citation: Jones, D.R. 2016. Dispelling myths about eggs. National Egg Quality School Proceedings. pp. 402 – 410.

Interpretive Summary:

Technical Abstract: With the rise of the “Google generation”, consumers can easily access information with a simple click. Unfortunately, this information is not always accurate or honest. This can pose many problems if consumer perception of your product is swayed by erroneous information. Being able to factually and compassionately address consumer concerns and misconceptions can be an industry’s greatest marketing tool. The ability to address concerns without over shadowing the message with your own personal views is an art that needs to be mastered in order to serve as an effective advocate for agricultural products. As a consumer advocate, you need to be aware of the information consumers are receiving and you must also be knowledgeable about their concerns. A presentation will be made to address common questions posed by consumers about eggs. Factual responses will be provided along with links for additional reference. The secondary goal of this presentation is to make you aware of the sources of much of the consumer information about eggs.